Camila Lugo
AroundU

 A community-led app simplifying how people discover, book, and engage with local activities in London. 


UX/UI
 Context 🌍
Born from a BBC UX Design Sprint, this project aimed to design a digital service that catalyzes positive change for Gen Z.

Fast-paced project focused on user research, ideation, and rapid prototyping.
Challenge ⛰️
How might we design a digital service that encourage real-life connections for GenZ?

Constraints ⛓️
5 days to develop.
Design thinking over polished execution.
Designing the end-to-end user experience, from initial discovery to post-event sharing.

Discovery Goal 🎯

Understand GenZ imediate needs, and pain points.
Approach

 Conducted 30 informal interviews with GenZ participants in London.
 Brainstormed ideas that grips their needs.





Reflection
This sprint strengthened my approach to user-centered, iterative design and made me more curious about how digital experiences can be intuitive and emotionally engaging. Since then, I’ve been interested in how design can help simplify connection and reduce friction in social experiences.

  • Realized the importance of simplicity and immediacy in UX design for community engagement.
  • Learned how user feedback quickly shapes decisions, even within limited timelines.
  • Sparked my ongoing interest in how digital platforms can encourage real-world connection.