Cafecito
Visual Identity for a boutique coffee shop that embraces the warmth embedded in Colombian culture.The visual identity is inspired by the Colombian tradition of using diminutives to express warmth and affection. Rooted in the country’s coffee culture, the goal was to create a brand that feels inviting and full of care.
- - Color Pallete: Warm, earthy tones with cool accents for balance.
- - Typography: A soft-serif font inspired by early 20th-century typefaces, adding a nostalgic yet elegant touch.
- - Tone: The diminutive shapes the brand’s tone, using smallness to express something much greater. This contrast highlights how intimate details can hold deep emotional significance.