Inspired by the book The Red Tree by Shaun Tan, the school encourages children to explore the world with imagination, resilience, and a love for literature. They needed a brand identity that reflects their educational values: adaptability, emotional exploration, and creative growth, while feeling playful, thoughtful, and non-traditional.
The visual identity is built around the metaphor of a tree: strong, adaptable, and alive. A custom wordmark uses tall, robust typography inspired by tree trunks, while a flexible system of modular forms creates a graphic language full of movement and imagination—echoing the spirit of stories, play, and learning.
Project TeamCamila lugo
Leidy Calderon
ClientEl Árbol Rojo
Year2025