Cheo Leo

Brand identity for Cheo Leo, a Vietnamese coffee shop introducing the richness of Vietnamese coffee culture to Bogotá. Through research and cultural exploration, the identity translates the intensity of Vietnamese Robusta into a contemporary visual system that balances hospitality, precision, and craft, creating a distinctive brand experience that feels globally relevant while remaining true to its roots.

Creative Direction:Sebastián González

Completed at:
Folk Estudio

2026

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