• High-Contrast, Impactful Design: The identity blends bold typography, electric colors, and layered graphic elements to create a sense of energy and urgency, reinforcing the theme of revival and renewal.

• Seamless Digital & Physical Integration: The branding was adapted for livestream overlays, social media assets, and promotional materials, ensuring consistency across all digital touchpoints.

• Merchandise as a Community Extension: We designed branded apparel that reinforced the event’s message beyond the livestream, allowing attendees to carry a piece of the experience with them. The designs played with distortion, space, and layered text to reflect the theme of transformation and perspective shifts.